Marketing Platform- Director of Marketing (Decision Maker)
Age: 40
Work: Director of Marketing
Family: Married, with 2 kids
Location: Muncie, IN
Character: Caregiver, Goal to Help others
Personality
Personality
Bio
Stephanie is a 40-year-old Director of Marketing for a community with an asset size of $850M, and 8 locations, just outside a major metro area, in Indiana. Stephanie has been with the bank for more than 10-years, starting as a teller, then retail branch manager, and now is the Director of Marketing. Stephanie has only two people on her team, with her support person doing some graphic design, but it is not their primary role or expertise.
Stephanie would like to spend her time on more marketing functions and develop the bank's marketing strategy, but with minimal resource and budget allocation, it has been a difficult undertaking. She has the support of her CEO but would like to start making progress in process improvements, strategy, and expanding her marketing to more sophisticated and modern efforts.
Frustrations
- Tends to feel very reactionary in her marketing efforts
- Marketing efforts tend to be driven by local management and are ineffective
- Slow in their approval and content creation process and things tend to get lost in inboxes and with compliance
Goals
- Streamline workflows and improve internal efficiencies ('Get out of the dark ages)
- Modernize marketing efforts- digital, social media, email
- Increase expertise and knowledge of modern marketing tactics